Touchscreen Laptops And Macs? Apple Does An About-Face
Touchscreen laptops have been around for quite some time already, but Apple is yet to integrate touchscreen technology to its Macs. Steve Jobs refused before but Tim Cook seemed to give the go signal this year. Will touchscreen Macs be made available by 2025?
More than a decade ago, touchscreen laptops were a no-no for Apple.
Below is the 2010 opinion of Steve Jobs about touchscreen technology, if ever applied to laptops (or at least to those ones from Apple):
It gives [a] great demo but after a short period of time, you start to fatigue and after an extended period of time, your arm wants to fall off. It doesn’t work. It’s ergonomically terrible.- Steve Jobs (1955-2011)
Jobs thought comfort and user experience would be compromised as the hand would eventually get exhausted.
Even his successor, Tim Cook, didn’t also favor it, reported Insider in 2012.
Jay Yarow, the former Business Insider executive editor behind the newsreport, wrote that Cook was “skeptical” about the idea.
When Cook announced Apple’s fourth quarter earnings for fiscal 2012, he clarified once more the company’s stand regarding touchscreen laptops.
He said that touchscreen technology plus a laptop with keyboard would be akin to combining “a toaster and a refrigerator.”
Possible but not acceptable to all consumers.
Speaking of acceptance, in the succeeding years, consumers patronized touchscreen laptops from the likes of Acer, Dell, HP, Lenovo, and Samsung.
Though it appeared to be unfazed, Apple likely took note of it.
Come the third week of 2023, the company’s prized engineers, reported Bloomberg, have been “actively engaged” in it since Apple’s reported approval of the once spurned idea.
Bloomberg scored insider information about plans of releasing an updated MacBook Pro in 2025. This time, with the touchscreen technology in it.
Still, an unnamed Apple representative approached by Bloomberg decided not to comment about the matter.
What’s certain, however, or at least could be expected, is that the display of the upcoming updated version of the MacBook Pro will be new.
It will have OLED (organic light-emitting diode) technology as replacement to the current LCDs (liquid crystal displays).
A partly opened gray Mac in 90 degrees angle, with the Apple logo glowing