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Buzzfeed To Utilize AI To Write Its Content


Here is the new setup from an internet media company: "Buzzfeed to utilize AI to write its content." Recently, the company laid off dozens of staff members and said it would begin employing artificial intelligence to assist with the writing.

BuzzFeed, Inc. bills itself as "the home of the best of the Internet." Their brands create conversation and influence what consumers watch, read, buy, and obsess about next in food, news, pop culture, and commerce.

The following catchphrase is seen on their official website:

BuzzFeed, Inc. is a premier digital media company for the most diverse, most online, and most socially engaged generation the world has ever seen.

It has been announced that OpenAI, the developers of ChatGPT, will collaborate with the media company known for its pop culture articles, quizzes, and "listicles" to produce content. OpenAI is a company that was started in part by Elon Musk and Sam Altman. At the end of last year, they showed off their chatbot, ChatGPT.

COPYRIGHT_NOVA: Published on https://www.novabach.com/i/buzzfeed-to-utilize-ai-to-write-its-contents/ by Daniel Barrett on 2023-02-02T05:39:47.247Z

The chatbot generates human conversation by using machine learning to respond to questions. The bot was taught using a wide variety of sources, from written works to human discussions.

Microsoft reportedly invested $10 billion in OpenAI because of the chatbot, which produces human-like written responses to queries and has won plaudits from industry executives and academics. The technology will be used to generate quizzes on the internet that are personalized to an individual's responses to the quiz's prompt questions. It will also be used to tailor some material.

Jonah Peretti, CEO of Buzzfeed, shows something on his hand
Jonah Peretti, CEO of Buzzfeed, shows something on his hand

According to a note to employees obtained by the Wall Street Journal, CEO Jonah Peretti wants to strengthen AI throughout BuzzFeed's editorial output and business processes beginning this year by supporting the creative process and improving content. Humans, on the other hand, would provide "cultural currency" and "inspired prompts."

A BuzzFeed spokesman, however, stated that humans will continue to write content in the company's newsroom. The action came more than a month after it laid off 12% of its personnel (approximately 180 people).

Peretti blamed the cut on the economic crisis and changes in how people use media. Buzzfeed, on the other hand, has recently struggled financially and is valued at roughly $340 million. It was worth $1.7 billion at its peak.

AI After Firing 180 Employees

Buzzfeed to use AI to write its articles after firing 180 employees

Benefits And Drawbacks Of Using AI For Content Creation

AI-generated content is authored by a machine, such as blogs, marketing materials, articles, and product descriptions. After a person enters information such as keywords, phrases, and themes, the AI content creator develops the material. AI-generated material can aid in the writing process, and corporations are taking note.


Scalability and efficiency

The ability of AI to create content far faster than humans is perhaps the most significant advantage. An article can be created in minutes with an AI tool. A human writer would need far more time to conduct all of the research and compose it. Furthermore, AI technology may generate a substantial volume of content.


The cost of hiring a good content writer can range from a few hundred to a few thousand dollars, depending on the number of words and articles required and the level of technical expertise required.

For high-quality, thoroughly researched articles, this may be a worthwhile investment. When it comes to artificial intelligence writing tools, you can find both free and monthly subscription rates.


Tone obscurity and plagiarism issue

Data and algorithms are the backbones of AI. The tone could be misinterpreted. AI systems can address the black-and-white aspects of a subject, but the gray parts are more subjective.

Search engines may also flag content if it is similar to what has already been published because it uses the same sources. Content needs to be reliable and full of useful information, which can be hard to do when information is pulled from different sites without being reviewed by a person.

Lack of creativity and personalization

People are more likely to share stories they can relate to, but AI lacks the emotional intelligence to do so, instead only filling in the details of an existing framework. Machine learning systems use information and data already available online to generate new phrases.

AI still lacks human common sense, and it is unable to interpret user intent for inquiries. In this matter, it's obvious that human writing is significantly better than machine writing.

Final Words

Buzzfeed to utilize AI to write its content. This company is one of the world's most popular websites, noted for its distinctive content and ability to quickly adapt to evolving digital media trends. Buzzfeed employs artificial intelligence in a variety of ways, including autonomously selecting content, optimizing search engine results, and providing personalized user experiences.

AI can also tell businesses about the preferences and trends of their customers, which can help them create more targeted content. Also, content made by AI can be more interesting, accurate, and up-to-date than content made by humans.

However, as previously said, there are significant drawbacks to adopting AI in content development. This includes quality concerns, suspected plagiarism, and a lack of creativity and personalization.

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About The Authors

Daniel Barrett

Daniel Barrett

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