Artificial Intelligence Stars In Several Super Bowl Commercials
Artificial intelligence stars in several Super Bowl commercials. Artificial intelligence is making waves in various arenas, evident in recent developments such as the FCC's crackdown on AI-generated voices in robocalls, Paul McCartney's use of AI to craft the final Beatles song, and an expanding array of AI-powered products like ChatGPT and Google's Gemini.
Author:Daniel BarrettFeb 13, 20246017 Shares82418 Views
Artificial intelligence stars in several Super Bowl commercials. Artificial intelligence is making waves in various arenas, evident in recent developments such as the FCC's crackdown on AI-generated voices in robocalls, Paul McCartney's use of AI to craft the final Beatles song, and an expanding array of AI-powered products like ChatGPT and Google's Gemini. Even the Super Bowl, which the Kansas City Chiefs won in a thrilling 25-22 overtime victory over the San Francisco 49ers, prominently featured AI in its commercials.
During the game, ads showcased AI's role in enhancing products, utilizing AI to create the commercials themselves, and even humorously poking fun at AI. The Minions even joined the fray. Here's a breakdown of the AI-centric ads from the Super Bowl and a comprehensive roundup of all the commercials aired during the championship match.
Microsoft Copilot - Watch Me
Microsoft's commercial showcases Copilot, the AI assistant integrated into Windows 11, while also addressing concerns about AI potentially displacing artists and creatives. The ad depicts individuals relying on AI to assist them in finishing their movies or video games, as well as studying for a chemistry exam.
CrowdStrike - The Future
CrowdStrike, a cybersecurity firm, takes viewers back to the Old West in their ad, demonstrating the use of AI for security. As menacing Star Wars-esque robots attempt to assail the town, a solitary woman armed with CrowdStrike's AI-powered cybersecurity swiftly neutralizes the threat.
Etsy - Gift Mode
In Etsy's Super Bowl ad, Americans preparing to gift the Statue of Liberty utilize Etsy's AI-powered gift mode to determine what to give their French counterparts in return. The punchline? Cheese.
Google's Pixel 8 - Javier In Frame
It's simple to overlook how people with vision impairments engage in photography in today's selfie and camera-obsessed culture. Google introduces an accessibility feature named Guided Frame for its Pixel 8 smartphone, leveraging Google AI to notify users about the presence and count of faces in the frame. Director Adam Morse, who is blind, elaborates on this feature in a Super Bowl ad, which concludes with a voice-over by musician Stevie Wonder, who is also blind.
Despicable Me 4 - Minion Intelligence
The lovable yellow Minions and their iconic leader Gru is making a comeback in Despicable Me 4, slated to hit US theaters on July 3. While the full movie trailer, featuring Gru with a new baby, has already been released, the Super Bowl ad for the film humorously reveals who's truly behind AI: the Minions themselves. In the ad, they hilariously generate bizarre images, including people riding giant dachshunds, handshakes with an excess of fingers, and strangely limbed grannies attempting yoga poses.
Avocados From Mexico - Guac-AI-Mole Site
Avocados from Mexico have gained a reputation for creating some of the most humorous Super Bowl ads in recent memory. One memorable commercial from 2015 parodied a college football draft, with Australia selecting kangaroos, the US opting for wheat, and Mexico, naturally, choosing avocados. Although there wasn't a Super Bowl ad from the company this year, its website was buzzing about "Guac-AI-mole," a feature where AI generates guacamole recipes using input provided by users.
Body Armor - Field Of Fake
One ad took a humorous jab at AI by showcasing its sometimes awkward and off-putting outputs. If you've seen enough AI-generated videos, you're familiar with the occasional uncanny valley effect, like eerie voice-overs and fake characters. BodyArmor, the sports drink owned by Coca-Cola, tackles this aspect head-on. It features random AI-sounding phrases such as "Teammate Trust Tackle Ball" while showing a football player dunking a basketball on the gridiron. The commercial then dismisses the notion of artificiality with a sneer, asserting that "nothing in sports should be artificial," and highlights the "real sweeteners, real flavors" of its drinks.
Daniel Barrett
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