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Apple's Mac-Related Launch Event Expected This Month


According to Bloomberg's Mark Gurman, Apple's Mac-related launch event expected this month. Apple may be preparing for a Mac-focused launch event that could happen on Monday, October 30, or Tuesday, October 31.

Gurman, known for his accurate predictions, has based this expectation on information from sources with insights into Apple's plans and the shortage of certain Mac models.

Shipping delays into mid-November for some Mac models, including the 24-inch iMac, 13-inch MacBook Pro, and 14-inch and 16-inch MacBook Pro, have raised suspicions about an imminent announcement.

What Sparks These Predictions?

According to Gurman, several configurations of the 24-inch iMac, 13-inch MacBook Pro, and 14-inch and 16-inch MacBook Pro are experiencing shipping delays, with some orders pushing into mid-November.

These delays serve as a strong indicator of an impending announcement, suggesting that something significant is on the horizon.

Another point that lends credence to the likelihood of a Mac event is the timing of Apple's earnings call. It's scheduled for Thursday, November 2, an unusual date for the company to report quarterly results.

The last time Apple had its earnings call in November was in 2018, and that followed an October 30 launch event where new iPads and Macs were unveiled.

Anticipated Mac Models

New MacBooks are expected to be announced as one of the event's biggest surprises. Insiders predict that Apple will introduce updated versions of the MacBook Air and MacBook Pro.

There have been rumors that the newer versions would have upgraded screens, faster CPUs, and other enhancements.

The current iMac hasn't seen an update for over 900 days and remains the only Mac still using the M1 chip.

Additionally, there's a chance of new 14 - and 16-inch MacBook Pro models, despite their recent January 2023 update. While it might seem unusual to have another refresh within the same year, Gurman suggests it's not inconceivable.

Apple new models
Apple new models

Possible Improvements And Upgrades

Details about the enhancements in the new iMac are scarce, but it's been hinted that it might feature the rumored new M3 chip, which would offer improved performance and efficiency compared to the M2.

Regarding the 14 - and 16-inch MacBook Pro models, Gurman expects minor changes, primarily in the form of new processors.

However, the report doesn't provide specific information about these changes. Some reports have suggested these models might feature more efficient mini-LED displays by year-end.

In addition to the hardwareupgrades, Apple is also likely to unveil new software improvements for the Mac lineup. For instance, Apple may introduce macOS Catalina, which has been speculated to contain improvements to voice controls and a specialized Music app.

In October, MacRumors received information that Apple was preparing to accept trade-ins for its latest Mac models, suggesting that the release of new Macs is likely imminent.

Whether this aligns with the potential launch event at the end of October remains to be seen.

As for future Mac updates, Gurman anticipates that beyond internal upgrades, the next significant changes will be seen in the form of an iMac Pro in 2025 and OLED MacBook Pros in 2026. These forthcoming models may come with updated designs and new features.

Final Words

Apple's rumored Mac event is generating significant buzz among the techcommunity. While the specific product details remain under wraps, the evidence suggests that Apple fans have much to look forward to.

The newest Apple earnings call is scheduled on November 2nd. The last time anything of this magnitude happened financially was in November of 2018.

The launch ceremony on October 30th was just a few days prior to this happening. Stay tuned for updates as we approach the end of the month, and Apple's potential Mac-related launch event.

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Daniel Barrett

Daniel Barrett

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