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Social Media Reiki - Why It's So Viral And How To Make A Strong Brand With It


You may already be in the habit of mindlessly scrolling through TikTok for an hour at a time (or two). Deep in this black hole of entertainment, you might find wellness trends like aesthetically pleasing morning routines or recipes for healthy food. One of these new WellnessTikTok mainstream, the art of social media Reiki, is more than just pretty to look at; it's also a part of a much bigger spiritual journey.

As we write this, the hashtag "Reiki" is mentioned in more than 600 videos on the app. When you click, you'll see what looks like an endless loop of people "plucking" and "pulling" away negative energy with quick, mesmerizing hand movements that move in and out towards the camera.

Some of these are backed by popular songs that attract viewers from their "For You" pages, while others may use a form of ASMR whispers and long nail taps to guide viewers through their experience.

But even though these videos look and sound good at first glance, many of them have very little to do with the ancient energy healing practice they claim to be about.

What Does Reiki Mean?

COPYRIGHT_NOVA: Published on https://www.novabach.com/i/social-media-reiki/ by Daniel Barrett on 2023-01-26T05:52:34.443Z

Reiki is a form of energy healing that was created by the Japanese healer Mikao Usui in 1922. During a Reiki session, a practitioner "channels energy from the universe" to help the body heal itself.

Social Media Reiki

Traditional advertising can help you build your Reiki practice into a business, but the right kind of social media marketing can help you get more clients in ways that traditional advertising can't.

This kind of advertising is very cheap. It also has a lot of free tools that make it easy to meet new people and get them interested in what you have to offer.

You can choose from many social media networks. Which ones work best for you will depend on who your ideal customer is.

For example, LinkedIn is a great place to reach out to professionals with services like Reiki for stress relief. On the other hand, Reiki for women's health would do better on Pinterest.

Woman meditating in a river
Woman meditating in a river

Why Build A Strong Brand On Social Media?

You should also have a presence on Twitter and Facebook, which are both important social media sites. In fact, having a presence on Facebook is so important that 80% of people surveyed in a recent marketing study said they wouldn't trust a business they couldn't find on Facebook. In this way, having a strong social media presence is a great way to convince people who might become clients.

When you decide which social media sites you want to focus on, use the same logo, colors, and other branding elements that you have on your website. This will help people get used to your brand and improve its image.

Then, and this is very important, think of your social media pages as a party where you can meet new people. Imagine you were in charge of a worldwide party. You will need to be fun and interesting.

You wouldn't walk up to everyone at a party and try to sell them something, as you might expect. In the same way, don't put ads on your page or anyone else's.

The whole point is to get to know people, and then, maybe once every fifteen posts, you can mention that you have something free to give away. For example, "I'm happy to give anyone a free Reiki session." "If you want to know more, please contact me." Do you see how this is not an ad but an invitation?

Other Strategies

Also, just like with a networking party, you should invite people who are likely to be interested in the topics at hand, which may not always be Reiki. Instead, you should try to reach out to your ideal customer.

For example, people who want to find peace in their lives and get rid of the symptoms of stress It wouldn't be a good idea to invite everyone, because not everyone will be interested in or willing to talk with you.

Keep the posts on your page interesting and relevant. For example, if you offer Reiki to people who are recovering from surgery, you could post the latest news about surgery and recovery. It doesn't all have to be about Reiki, but it should be about the kind of customers you want to attract.

Try to post as often as you can, but not so much that you annoy your followers. A good rule of thumb is to try to make six relevant posts every day, at different times. These posts could be news, pictures, or other interesting things. On many social media sites, you can schedule these posts to appear when you think most of your followers will be online.

Lastly, connect your website and social media sites so that when you post something on one page, it shows up on all of them. This will save you time and help you get new followers who visit your website and want to "like" or "share" information on their favorite social media site.

There is a place for advertising on social media, and those are good places to advertise that are both cheap and appropriate. For the best results, advertise whatever you're giving away for free. People will still want to learn more about you before buying from you, and this will be a good way to do that.

Woman meditating on stones
Woman meditating on stones

A Plan For Social Media For A Reiki Business

Promoting your business, such as by using social media to find customers, is a key part of starting or growing your Reiki business.

Our main goal right now is to help you use social media to build your business online. Somewhere to tell possible customers:

  • What you are
  • How you work
  • How much each service will cost and how long it will take.
  • When you can be reached
  • Your values, personality, and way of seeing things (testimonials, case studies, your blog)

With this in mind, it's clear that Facebook is by far the best choice. The others are all very focused on one area or have strict rules about what you can post. Instagram and Pinterest are more about pictures than words. Videos are the focus of Snapchat, Tiktok, and Youtube. You can't post more than one photo or video album on LinkedIn.

Facebook is the most flexible platform because it lets you make a business profile with:

  • Opening hours (your availability)
  • A long description of your business and services
  • Any number of photo and video albums
  • Links to videos
  • There are links to other sites, including yours.
  • The ability to send potential clients private or public messages

It's kind of like a small, free website. The main benefit over having your own website is that it's easier to set up, and your profile is part of the world's largest social network right away.

Also building a own business site, you can take as an example ReikiConnection or even the Reiki main website.

People Also Ask

What Is The Average Cost Of A Reiki Session?

The price of a Reiki session depends on where you go and how long the session is. The International Center for Reiki Training says that you can expect to pay between $25 and $100 per session.

What Religion Is Reiki Based On?

Reiki comes from the "Buddhist traditions of Shingon and Tendai," according to the Reiki Foundation, an international group for Reiki.

Rusty Buddha Statue
Rusty Buddha Statue

What Is Virtual Reiki?

You can also connect online for a Wellness Reiki Circle, which is a meditative group healing experience in which the flow of energy from all of us makes us feel calm and energized. A Reiki Master helps people find balance on a physical, mental, and emotional level.


With a little time and planning, social media marketing will quickly become an important part of your profile in social media for a Reiki business. It will help you find new clients, connect with your current clients, and keep your Reiki business alive and thriving in social media.

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About The Authors

Daniel Barrett

Daniel Barrett

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