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Apple Maintains Top Spot in Wearables Market With 21.2 Million Units Shipped in Q1 2020

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Apple Tops Wearables Market

Apple Maintains Top Spot in Wearables Market

New research shows Apple extended an already significant lead in the wearables market during the first quarter of 2020 on the back of strong demand for AirPods and Beats products.

According to the report from IDC, Apple’s lot grew by 13.3 million units, or 59.9 percent year on year, handing it a 23.7 percent share of the market.

IDC believes Apple Watch shipments declined during the period, but the slowdown was offset by increased interest in AirPods and Beats headphones. The estimated dip in Apple Watch sales runs contrary to strong numbers seen in a report from Strategy Analytics earlier this month.

“Consumers were clamouring for these sophisticated earpieces not only for the abilty to playback audio but also to help them increase productivity, as many of them were forced to work from home and sought ways to reduce surrounding noise while staying connected to their smartphones and smart assistants.”

Second place Xiaomi also saw growth with shipments of 10.1 million units for a 14% slice of the market, up 56.4% year-over-year.

Apple Tops Wearables Market

Samsung, Huawei, and Fitbit were the other major companies to make up the rest of the wearables market in the report. Global shipments of wearable devices grew 29.7 percent in Q1 2020 compared to Q1 2019, totalling 72.6 million units.

All top-five companies exhibited increased marketshare save for Fitbit, which dipped 26.1% from the year prior. The firm banks almost exclusively on sales of its wearable health tracking devices.

Apple in a quarterly conference call for its second fiscal quarter of 2020 said its wearables division is bringing in revenues equivalent to a Fortune 140 company. The segment earned $6.3 billion during the quarter, up from $5.1 billion in 2019. Wearables, together with Apple’s services arm, helped buoy earnings as other segments suffered due to the ongoing coronavirus pandemic.

Related Post: Apple’s Greg Joswiak on AirPods Growth: ‘It Was Almost Like Wildfire’

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